The practice of trolling is being redefined by marketers as a disruptive and effective marketing platform that speaks to a new generation of people who use social media constantly, both young and old. It’s a means of direct and immediate communication and it creates a much coveted, totally interactive engagement with consumers. It’s also probablyRead more about What Super Bowl Trolling Teaches Us About Marketing[…]

When Watch launched last year, it was seen as Facebook’s long-awaited answer to YouTube, but with a platform that was different than Google’s in being largely built on TV-like content from publishers and entertainment brands. However, Watch has struggled to win over users, with many views reportedly coming in from the News Feed as opposedRead more about CNBC: Facebook will open Watch to more creators, ramping up YouTube rivalry[…]

Walmart has acquired a small virtual reality shop, called Spatialand, to be the centerpiece of VR efforts that the company hopes will someday transform the shopping experience across the company’s different websites and stores. Spatialand makes software tools that let creators transform existing content into immersive, virtual reality experiences. The startup worked with Walmart’s technologyRead more about Walmart has acquired a virtual reality startup as part of its tech makeover[…]

Whole Foods new ads are meant to make consumers chuckle, and relate to the shoppers depicted in the spots. There’s a Dad with a full cart calling home to ask what he was shopping for (diapers), a vegan-turned-paleo at the meat counter ordering steaks like its going out of style, and a chatty woman explainingRead more about Whole Foods launches first ad campaign under Amazon[…]

Not only is the first time Wendy’s has directly called out a competitor in its TV advertising, the brand is also trying to translate the sassiness of its social media posts — which customers have come to love, according to a spokesperson in a statement provided to Marketing Dive — to reach a wider broadcast audience. Wendy’sRead more about Wendy’s jabs competitor’s flash-frozen patties in Super Bowl ad[…]

Measuring the success and determining the ROI of influencer marketing campaigns have been major challenges for marketers, but investment in the space shows no sign of slowing. Digiday’s report underscores how more major brands like Mars and Nike are trying to get the most of their spend and take stronger control of their strategies byRead more about Why Nike, Mars and others are taking influencer marketing in-house[…]

In a Q&A with Marketing Dive, Eric Reynolds dishes on why he’s bullish on a number of digital technology areas other CPGs have either stepped back from or might be considerably underestimating. If one were to sum up The Clorox Company’s marketing outlook in one word, the word might be optimistic — even bullish — basedRead more about Clorox CMO: Voice and e-commerce will grow faster than marketers expect[…]

CEO Mark Zuckerberg used the conference call with analysts to impress upon the business community how serious it is about changing the News Feed experience in ways that aim to improve people’s well-being and society overall. For marketers, the big takeaway is that it’s getting significantly more expensive to reach Facebook users, with ad pricesRead more about Facebook ads cost 43% more in Q4 as users spent less time on site[…]

For Former Design Ethicist at Google and founder of the non-profit Time Well Spent Tristan Harris has been making the rounds lately, talking about how technology is engineered to be addictive and hijack our attention. He’s pretty persuasive, comparing the lure of your phone to the that of a slot machine. Most of the time,Read more about Change Your Screen to Grayscale to Combat Phone Addiction[…]

In September 2007, 75 students walked into a classroom at Stanford. Ten weeks later, they had collectively amassed 16 million users, $1 million dollars in advertising revenue, and a formula that would captivate a generation. The class—colloquially known as “The Facebook Class”—and its instructor, BJ Fogg, became Silicon Valley legends. Graduates went on to workRead more about Addicted to your Smartphone? This Formula is Why[…]