What Super Bowl Trolling Teaches Us About Marketing
The practice of trolling is being redefined by marketers as a disruptive and effective marketing platform that speaks to a Read more.
February 7, 2018
CNBC: Facebook will open Watch to more creators, ramping up YouTube rivalry
When Watch launched last year, it was seen as Facebook’s long-awaited answer to YouTube, but with a platform that was Read more.
February 7, 2018
Walmart has acquired a virtual reality startup as part of its tech makeover
Walmart has acquired a small virtual reality shop, called Spatialand, to be the centerpiece of VR efforts that the company Read more.
February 6, 2018
Whole Foods launches first ad campaign under Amazon
Whole Foods new ads are meant to make consumers chuckle, and relate to the shoppers depicted in the spots. There’s Read more.
February 6, 2018
Wendy’s jabs competitor’s flash-frozen patties in Super Bowl ad
Not only is the first time Wendy’s has directly called out a competitor in its TV advertising, the brand is Read more.
February 6, 2018
Why Nike, Mars and others are taking influencer marketing in-house
Measuring the success and determining the ROI of influencer marketing campaigns have been major challenges for marketers, but investment in Read more.
February 4, 2018
Clorox CMO: Voice and e-commerce will grow faster than marketers expect
In a Q&A with Marketing Dive, Eric Reynolds dishes on why he’s bullish on a number of digital technology areas Read more.
February 4, 2018
Facebook ads cost 43% more in Q4 as users spent less time on site
CEO Mark Zuckerberg used the conference call with analysts to impress upon the business community how serious it is about Read more.
February 4, 2018
Change Your Screen to Grayscale to Combat Phone Addiction
For Former Design Ethicist at Google and founder of the non-profit Time Well Spent Tristan Harris has been making the Read more.
February 4, 2018
Addicted to your Smartphone? This Formula is Why
In September 2007, 75 students walked into a classroom at Stanford. Ten weeks later, they had collectively amassed 16 million Read more.
February 4, 2018
Good Luck Spending Your KodakCoins – Bloomberg
Hey this is sort of cool: Eastman Kodak Co. is planning to set up an online database for image rights management, run Read more.
January 29, 2018
Semi-Autonomous Tesla Crashes Into Parked Fire Truck on California Freeway
Updated | A Tesla Model S travelling at 65 mph in autopilot mode has crashed into a parked fire truck on a Read more.
January 29, 2018
Gatorade is in need of some refreshment
Gatorade sales have been struggling due to a consumer preference for water and a move away from sugary drinks. A Read more.
January 24, 2018
As NAFTA negotiations continue, the outcome could have a big impact on the tiny avocado
The 1994 trade deal helped it become a household name in America, but there is concern if the U.S. withdraws Read more.
January 24, 2018
Light beers dominate as Budweiser slips to fourth place
Light beer, long the brunt of jokes, has taken over. It seems that the trend toward healthier eating and drinking has Read more.
January 19, 2018
Coca-Cola aims to recycle 100% of its packaging by 2030 | Waste Dive January has been a big month Read more.
January 19, 2018
With its first Super Bowl ad, Pringles is going big as it expands its “Flavor Stacking” campaign with a celebrity appearance Read more.
January 19, 2018
Health systems wade into drug manufacturing with eye on reducing shortages
Health systems wade into drug manufacturing with eye on reducing shortages | Healthcare Dive With hospitals entering pharma territory, the Read more.
January 19, 2018
How a president’s past scandal shows leaders ought to prepare to confront controversy
When it comes to a complicated past or poor decision-making in time of crisis or emergencies, it is becoming increasingly clear Read more.
January 19, 2018
Facebook Uses AI to Stop Spammers From Cloaking Their Tracks
Facebook says it is intensifying its efforts to control scams and fake news by taking a harder line on “cloaking,” Read more.
January 10, 2018