June 18, 2021

Christopher vanOosterhout

eBusiness, Marketing, Social Media, SEO, SEM, Privacy & Data Consulting and Speaking

Chief creative officer role proliferates inside brands. Are agencies losing out?

1 min read
Chief creative officer role proliferates inside brands. Are agencies losing out?

“When people move over to the client-side, whether it’s real or perceived, there is this thought that they’re going to have more control,” said Tim Anderson, an independent brand strategist and transformation expert. “There’s a perception that they’ll have more ability to impact brands at a bigger, broader, more anthemic level.”

Chief creative officer role proliferates inside brands. Are agencies losing out?

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