September 27, 2022

Christopher vanOosterhout

eBusiness, Marketing, Social Media, SEO, SEM, Privacy & Data Consulting and Speaking

The Oprah Effect – Crypto ads are a Super Bowl talker, with floating QR codes and Larry David

1 min read

Cryptocurrencies made a splash at the Super Bowl.

Four ads touting cryptocurrencies aired during the three-and-a-half hour broadcast. While that’s not a large number, it’s still a sign that cryptocurrencies have gone mainstream.

The ads ranged from one showing an older LeBron James going back in time to visit his younger self, to one where comedian Larry David misses out on every major innovation throughout history and now, of course, resists crypto, too.

The one that got the most attention featured a QR code floating across the screen with background music for 60 seconds. It confused many people, but many others scanned the codes on their screens with their phones.

They were led to a promotion for $15 worth of free Bitcoin to sign up on Coinbase, a cryptocurrency exchange, where people can buy and sell the virtual currency. But the siteĀ crashed from the massive surge in traffic, which led to the inevitable flurry on social media. – Read full article >>

This illustration photograph was taken on July 19, 2021, in Istanbul shows a physical banknote and coin imitations of the Bitcoin crypto currency. (Photo by Ozan KOSE / AFP) (Photo by OZAN KOSE/AFP via Getty Images) – Retrieved from https://www.npr.org/2022/02/14/1080237873/superbowl-ads-crypto-bitcoin on February 14, 2021
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