The practice of trolling is being redefined by marketers as a disruptive and effective marketing platform that speaks to a new generation of people who use social media constantly, both young and old. It’s a means of direct and immediate communication and it creates a […]
Author: Christopher VanOosterhout
Walmart has acquired a small virtual reality shop, called Spatialand, to be the centerpiece of VR efforts that the company hopes will someday transform the shopping experience across the company’s different websites and stores.
Spatialand makes software tools that let creators transform existing content into immersive, virtual reality experiences. The startup worked with Walmart’s technology incubator, Store No. 8, on a project last year, and has now been acquired by that group.
The startup’s founder, Kim Cooper, and about 10 employees will join Walmart in the deal. Katie Finnegan, who has been overseeing the Store No. 8 incubator, will serve as interim CEO of the new virtual reality company.
The move comes as augmented reality, not virtual reality, has gained popularity as the next-generation technology most likely to reimagine at-home shopping. But in an interview, Finnegan said her group is focused on retail experiences that may not go mainstream for five to 10 years, and she believes virtual reality may fit into that bucket.
She declined to offer specifics on what the Spatialand team will be looking to create at Walmart, and said the team’s work may not be revealed for 12 to 18 months.
Financial terms of the acquisition were not disclosed, but it is believed to be a relatively small deal. Other Store No. 8 projects include a personal shopping service run by Rent the Runway founder Jenny Fleiss and an initiative to build a cashierless store like Amazon Go, run by Jet.com co-founder Mike Hanrahan.
Whole Foods new ads are meant to make consumers chuckle, and relate to the shoppers depicted in the spots. There’s a Dad with a full cart calling home to ask what he was shopping for (diapers), a vegan-turned-paleo at the meat counter ordering steaks like […]
Not only is the first time Wendy’s has directly called out a competitor in its TV advertising, the brand is also trying to translate the sassiness of its social media posts — which customers have come to love, according to a spokesperson in a statement provided […]
In a Q&A with Marketing Dive, Eric Reynolds dishes on why he’s bullish on a number of digital technology areas other CPGs have either stepped back from or might be considerably underestimating. If one were to sum up The Clorox Company’s marketing outlook in one […]