online advertising

Why Nike, Mars and others are taking influencer marketing in-house

Why Nike, Mars and others are taking influencer marketing in-house

Measuring the success and determining the ROI of influencer marketing campaigns have been major challenges for marketers, but investment in the space shows no sign of slowing. Digiday’s report underscores how more major brands like Mars and Nike are trying to get the most of […]

Clorox CMO: Voice and e-commerce will grow faster than marketers expect

Clorox CMO: Voice and e-commerce will grow faster than marketers expect

In a Q&A with Marketing Dive, Eric Reynolds dishes on why he’s bullish on a number of digital technology areas other CPGs have either stepped back from or might be considerably underestimating. If one were to sum up The Clorox Company’s marketing outlook in one […]

Facebook ads cost 43% more in Q4 as users spent less time on site

Facebook ads cost 43% more in Q4 as users spent less time on site

CEO Mark Zuckerberg used the conference call with analysts to impress upon the business community how serious it is about changing the News Feed experience in ways that aim to improve people’s well-being and society overall. For marketers, the big takeaway is that it’s getting […]

When AI Fails in Marketing (and What We Learned)

When AI Fails in Marketing (and What We Learned)

Brands big and small are experimenting with artificial intelligence (AI), with varying levels of success. Amazon uses AI to predict what you want to buy; Spotify leverages it to select music for your playlists; and digital assistants like Apple’s Siri are AI tools personified. But […]

JPMorgan, frustrated with YouTube safety, took control of its ads

JPMorgan, frustrated with YouTube safety, took control of its ads

JPMorgan Chase’s chief marketing officer, Kristin Lemkau.Getty/John Lamparski When some brands’ ads ended up next to troubling videos on YouTube last March, JPMorgan Chase responded by pulling its ads from the platform. Dissatisfied with YouTube’s slow response, the bank decided to take matters into its […]