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Whole Foods launches first ad campaign under Amazon

Whole Foods launches first ad campaign under Amazon

Whole Foods new ads are meant to make consumers chuckle, and relate to the shoppers depicted in the spots. There’s a Dad with a full cart calling home to ask what he was shopping for (diapers), a vegan-turned-paleo at the meat counter ordering steaks like its going out of style, and a chatty woman explainingRead more about Whole Foods launches first ad campaign under Amazon[…]

Clorox CMO: Voice and e-commerce will grow faster than marketers expect

Clorox CMO: Voice and e-commerce will grow faster than marketers expect

In a Q&A with Marketing Dive, Eric Reynolds dishes on why he’s bullish on a number of digital technology areas other CPGs have either stepped back from or might be considerably underestimating. If one were to sum up The Clorox Company’s marketing outlook in one word, the word might be optimistic — even bullish — basedRead more about Clorox CMO: Voice and e-commerce will grow faster than marketers expect[…]

As NAFTA negotiations continue, the outcome could have a big impact on the tiny avocado

As NAFTA negotiations continue, the outcome could have a big impact on the tiny avocado

The 1994 trade deal helped it become a household name in America, but there is concern if the U.S. withdraws from the measure, consumers would feel the impact through higher prices. In the U.S., few produce items have attained the cult status of the avocado. A millennial favorite and a growing staple in smoothies, salads,Read more about As NAFTA negotiations continue, the outcome could have a big impact on the tiny avocado[…]

Light beers dominate as Budweiser slips to fourth place

Light beers dominate as Budweiser slips to fourth place

Light beer, long the brunt of jokes, has taken over. It seems that the trend toward healthier eating and drinking has extended to the beverages Americans consume at happy hour and while watching the big game. And while demand for better-for-you food and beverage options may explain why light beers are having a moment, there mayRead more about Light beers dominate as Budweiser slips to fourth place[…]

Kellogg hopes new Rice Krispies Treats snap, crackle and pop

Kellogg hopes new Rice Krispies Treats snap, crackle and pop

An online search for “marshmallow treats recipe” will yield pages of blogs and websites where consumers created their own version of the popular Rice Krispies Treats. Some homemade recipes include gluten-free versions as well as ones that swap out white rice for brown. But in its latest rollout, which the company said was inspired by socialRead more about Kellogg hopes new Rice Krispies Treats snap, crackle and pop[…]

“Dilly dilly,” a nonsensical phrase prominently featured in Bud Light’s current advertising campaign, has become a viral meme success for the brand thanks to TV commercials, social media integrations and mentions on shows and live events, The New York Times reported. The phenomenon strongly echoes the ubiquity of Budweiser’s “Whassup?” tagline from the late ’90s. DebutingRead more about […]

Hershey and Cargill off the menu at GMA

Hershey and Cargill off the menu at GMA

Hershey and Cargill’s departures add to a growing list of high-profile companies that have left the powerful industry lobbying group during the last year. Most firms that have severed their ties have been largely silent on why they have decided to leave. Campbell Soup, which announced last summer it would leave at the end of 2017,Read more about Hershey and Cargill off the menu at GMA[…]

Nissin Cup Noodles packaging unlocks exclusive video game content

Nissin Cup Noodles packaging unlocks exclusive video game content

  Nissin’s ongoing collaboration with Square Enix gives the brand an opportunity to capitalize on Final Fantasy’s large global fan base. The long-running series has sold more than 135 million units worldwide, according to the release, pointing to the potential reach of a partnership that aims to deepen existing ties to the noodle brand. Nissin is leveragingRead more about Nissin Cup Noodles packaging unlocks exclusive video game content[…]

There are a few simple, life-saving reasons why we treat tap water

There are a few simple, life-saving reasons why we treat tap water

The founders of a company called Live Water, which sells unfiltered, untreated water in glass containers, want customers to believe that tap water is just too “dead.” Founder Mukhande Singh told the The New York Times that those who drink the regulated H2O that comes out of kitchen taps, public water fountains, and garden hoses are ” drinkingRead more about There are a few simple, life-saving reasons why we treat tap water[…]