Whole Foods launches first ad campaign under Amazon Whole Foods new ads are meant to make consumers chuckle, and relate to the shoppers depicted in the spots. There’s a Dad with a full cart calling home to ask what he was shopping for (diapers), a vegan-turned-paleo at the meat counter ordering steaks like its going out of style, and a chatty woman explaining… Read More
Clorox CMO: Voice and e-commerce will grow faster than marketers expect In a Q&A with Marketing Dive, Eric Reynolds dishes on why he’s bullish on a number of digital technology areas other CPGs have either stepped back from or might be considerably underestimating. If one were to sum up The Clorox Company’s marketing outlook in one word, the word might be optimistic — even bullish — based… Read More
Gatorade is in need of some refreshment Gatorade sales have been struggling due to a consumer preference for water and a move away from sugary drinks. A 32-ounce bottle of Gatorade’s tangerine flavor has 52 grams of sugar. At a time where sugar is public enemy number one, this is not helping the sports drink. There also is increased competition from new… Read More
As NAFTA negotiations continue, the outcome could have a big impact on the tiny avocado The 1994 trade deal helped it become a household name in America, but there is concern if the U.S. withdraws from the measure, consumers would feel the impact through higher prices. In the U.S., few produce items have attained the cult status of the avocado. A millennial favorite and a growing staple in smoothies, salads,… Read More
Light beers dominate as Budweiser slips to fourth place Light beer, long the brunt of jokes, has taken over. It seems that the trend toward healthier eating and drinking has extended to the beverages Americans consume at happy hour and while watching the big game. And while demand for better-for-you food and beverage options may explain why light beers are having a moment, there may… Read More
Kellogg hopes new Rice Krispies Treats snap, crackle and pop An online search for “marshmallow treats recipe” will yield pages of blogs and websites where consumers created their own version of the popular Rice Krispies Treats. Some homemade recipes include gluten-free versions as well as ones that swap out white rice for brown. But in its latest rollout, which the company said was inspired by social… Read More
“Dilly dilly,” a nonsensical phrase prominently featured in Bud Light’s current advertising campaign, has become a viral meme success for the brand thanks to TV commercials, social media integrations and mentions on shows and live events, The New York Times reported. The phenomenon strongly echoes the ubiquity of Budweiser’s “Whassup?” tagline from the late ’90s. Debuting… Read More
Hershey and Cargill off the menu at GMA Hershey and Cargill’s departures add to a growing list of high-profile companies that have left the powerful industry lobbying group during the last year. Most firms that have severed their ties have been largely silent on why they have decided to leave. Campbell Soup, which announced last summer it would leave at the end of 2017,… Read More
Nissin Cup Noodles packaging unlocks exclusive video game content Nissin’s ongoing collaboration with Square Enix gives the brand an opportunity to capitalize on Final Fantasy’s large global fan base. The long-running series has sold more than 135 million units worldwide, according to the release, pointing to the potential reach of a partnership that aims to deepen existing ties to the noodle brand. Nissin is leveraging… Read More
There are a few simple, life-saving reasons why we treat tap water The founders of a company called Live Water, which sells unfiltered, untreated water in glass containers, want customers to believe that tap water is just too “dead.” Founder Mukhande Singh told the The New York Times that those who drink the regulated H2O that comes out of kitchen taps, public water fountains, and garden hoses are ” drinking… Read More