Whole Foods new ads are meant to make consumers chuckle, and relate to the shoppers depicted in the spots. There’s a Dad with a full cart calling home to ask what he was shopping for (diapers), a vegan-turned-paleo at the meat counter ordering steaks like […]
In a Q&A with Marketing Dive, Eric Reynolds dishes on why he’s bullish on a number of digital technology areas other CPGs have either stepped back from or might be considerably underestimating. If one were to sum up The Clorox Company’s marketing outlook in one […]
Gatorade sales have been struggling due to a consumer preference for water and a move away from sugary drinks. A 32-ounce bottle of Gatorade’s tangerine flavor has 52 grams of sugar. At a time where sugar is public enemy number one, this is not helping […]
The 1994 trade deal helped it become a household name in America, but there is concern if the U.S. withdraws from the measure, consumers would feel the impact through higher prices. In the U.S., few produce items have attained the cult status of the avocado. […]
Light beer, long the brunt of jokes, has taken over. It seems that the trend toward healthier eating and drinking has extended to the beverages Americans consume at happy hour and while watching the big game. And while demand for better-for-you food and beverage options may […]
An online search for “marshmallow treats recipe” will yield pages of blogs and websites where consumers created their own version of the popular Rice Krispies Treats. Some homemade recipes include gluten-free versions as well as ones that swap out white rice for brown. But in its […]
“Dilly dilly,” a nonsensical phrase prominently featured in Bud Light’s current advertising campaign, has become a viral meme success for the brand thanks to TV commercials, social media integrations and mentions on shows and live events, The New York Times reported. The phenomenon strongly echoes the […]
Hershey and Cargill’s departures add to a growing list of high-profile companies that have left the powerful industry lobbying group during the last year. Most firms that have severed their ties have been largely silent on why they have decided to leave. Campbell Soup, which announced […]
Nissin’s ongoing collaboration with Square Enix gives the brand an opportunity to capitalize on Final Fantasy’s large global fan base. The long-running series has sold more than 135 million units worldwide, according to the release, pointing to the potential reach of a partnership that aims […]
The founders of a company called Live Water, which sells unfiltered, untreated water in glass containers, want customers to believe that tap water is just too “dead.” Founder Mukhande Singh told the The New York Times that those who drink the regulated H2O that comes out of kitchen […]