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The practice of trolling is being redefined by marketers as a disruptive and effective marketing platform that speaks to a...
marketing
2 min read
2 min read
Whole Foods new ads are meant to make consumers chuckle, and relate to the shoppers depicted in the spots. There's...
2 min read
Not only is the first time Wendy's has directly called out a competitor in its TV advertising, the brand is...
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Measuring the success and determining the ROI of influencer marketing campaigns have been major challenges for marketers, but investment in...
4 min read
In a Q&A with Marketing Dive, Eric Reynolds dishes on why he's bullish on a number of digital technology areas...
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CEO Mark Zuckerberg used the conference call with analysts to impress upon the business community how serious it is about...
For Former Design Ethicist at Google and founder of the non-profit Time Well Spent Tristan Harris has been making the...
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In September 2007, 75 students walked into a classroom at Stanford. Ten weeks later, they had collectively amassed 16 million...
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Gatorade sales have been struggling due to a consumer preference for water and a move away from sugary drinks. A...
