What Super Bowl Trolling Teaches Us About Marketing The practice of trolling is being redefined by marketers as a disruptive and effective marketing platform that speaks to a new generation of people who use social media constantly, both young and old. It’s a means of direct and immediate communication and it creates a much coveted, totally interactive engagement with consumers. It’s also probably… Read More
Whole Foods launches first ad campaign under Amazon Whole Foods new ads are meant to make consumers chuckle, and relate to the shoppers depicted in the spots. There’s a Dad with a full cart calling home to ask what he was shopping for (diapers), a vegan-turned-paleo at the meat counter ordering steaks like its going out of style, and a chatty woman explaining… Read More
Wendy’s jabs competitor’s flash-frozen patties in Super Bowl ad Not only is the first time Wendy’s has directly called out a competitor in its TV advertising, the brand is also trying to translate the sassiness of its social media posts — which customers have come to love, according to a spokesperson in a statement provided to Marketing Dive — to reach a wider broadcast audience. Wendy’s… Read More
Why Nike, Mars and others are taking influencer marketing in-house Measuring the success and determining the ROI of influencer marketing campaigns have been major challenges for marketers, but investment in the space shows no sign of slowing. Digiday’s report underscores how more major brands like Mars and Nike are trying to get the most of their spend and take stronger control of their strategies by… Read More
Clorox CMO: Voice and e-commerce will grow faster than marketers expect In a Q&A with Marketing Dive, Eric Reynolds dishes on why he’s bullish on a number of digital technology areas other CPGs have either stepped back from or might be considerably underestimating. If one were to sum up The Clorox Company’s marketing outlook in one word, the word might be optimistic — even bullish — based… Read More
Facebook ads cost 43% more in Q4 as users spent less time on site CEO Mark Zuckerberg used the conference call with analysts to impress upon the business community how serious it is about changing the News Feed experience in ways that aim to improve people’s well-being and society overall. For marketers, the big takeaway is that it’s getting significantly more expensive to reach Facebook users, with ad prices… Read More
Change Your Screen to Grayscale to Combat Phone Addiction For Former Design Ethicist at Google and founder of the non-profit Time Well Spent Tristan Harris has been making the rounds lately, talking about how technology is engineered to be addictive and hijack our attention. He’s pretty persuasive, comparing the lure of your phone to the that of a slot machine. Most of the time,… Read More
Addicted to your Smartphone? This Formula is Why In September 2007, 75 students walked into a classroom at Stanford. Ten weeks later, they had collectively amassed 16 million users, $1 million dollars in advertising revenue, and a formula that would captivate a generation. The class—colloquially known as “The Facebook Class”—and its instructor, BJ Fogg, became Silicon Valley legends. Graduates went on to work… Read More
Gatorade is in need of some refreshment Gatorade sales have been struggling due to a consumer preference for water and a move away from sugary drinks. A 32-ounce bottle of Gatorade’s tangerine flavor has 52 grams of sugar. At a time where sugar is public enemy number one, this is not helping the sports drink. There also is increased competition from new… Read More
Coca-Cola aims to recycle 100% of its packaging by 2030 | Waste Dive January has been a big month for plastics and packaging recycling goals. British Prime Minister Theresa May said she wants to eliminate avoidable plastic within 25 years; the European Union is looking at bag and plastic packaging fees; Dow announced a new round… Read More