Online Advertising

Why Nike, Mars and others are taking influencer marketing in-house
February 4, 2018

Why Nike, Mars and others are taking influencer marketing in-house

Measuring the success and determining the ROI of influencer marketing campaigns have been major challenges for marketers, but investment in the space shows no sign of slowing. Digiday’s report underscores how more major brands like Mars and Nike are trying to get the most of […]

advertising, marketing, online advertising, Online Advertising, Social Media
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by Christopher VanOosterhout
Addicted to your Smartphone? This Formula is Why
February 4, 2018

Addicted to your Smartphone? This Formula is Why

In September 2007, 75 students walked into a classroom at Stanford. Ten weeks later, they had collectively amassed 16 million users, $1 million dollars in advertising revenue, and a formula that would captivate a generation. The class—colloquially known as “The Facebook Class”—and its instructor, BJ […]

Facebook, Gaming, marketing, Online Advertising, Social Media, Tech, Technology and Family, YouTube
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by Christopher VanOosterhout
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