With its first Super Bowl ad, Pringles is going big as it expands its “Flavor Stacking” campaign with a celebrity appearance to broaden the campaign’s appeal and reach a much larger audience. In October, Pringles created a “flavor stacking” out-of-home activation pop-up event in New York City’s Times Square called “Pringles Stack Shack” and featuring TV personality… Read More
Facebook Uses AI to Stop Spammers From Cloaking Their Tracks Facebook says it is intensifying its efforts to control scams and fake news by taking a harder line on “cloaking,” a tactic that bad actors use across the web to avoid detection. “We’ve recently been ramping up our enforcement,” says Rob Leathern, Facebook product management director. “We are making it clear: We don’t tolerate cloaking.”… Read More
Hey, Alexa: What’s the Best Voice Strategy for Brands? Oren Jacob, CEO of San Francisco-based software company PullString, and his wife used to load up their three kids and go to Costco, filling their car with toilet paper and paper towels. “From the day Alexa moved in, we have not been back,” he says. Alexa and Google Home didn’t even exist three years ago.… Read More
When AI Fails in Marketing (and What We Learned) Brands big and small are experimenting with artificial intelligence (AI), with varying levels of success. Amazon uses AI to predict what you want to buy; Spotify leverages it to select music for your playlists; and digital assistants like Apple’s Siri are AI tools personified. But among those successes are plenty of missteps. As far as… Read More
Kellogg hopes new Rice Krispies Treats snap, crackle and pop An online search for “marshmallow treats recipe” will yield pages of blogs and websites where consumers created their own version of the popular Rice Krispies Treats. Some homemade recipes include gluten-free versions as well as ones that swap out white rice for brown. But in its latest rollout, which the company said was inspired by social… Read More
Marketing Trends in 2018 2017 was the year the industry got its much-needed wake-up call. The question now isn’t whether marketers can fix a broken system but how they’ll make it better. Polish must be applied to brands’ strategies in 2018 — with a loss of growth likely where it’s not — guided by a demand for high-quality experiences that are… Read More
“Dilly dilly,” a nonsensical phrase prominently featured in Bud Light’s current advertising campaign, has become a viral meme success for the brand thanks to TV commercials, social media integrations and mentions on shows and live events, The New York Times reported. The phenomenon strongly echoes the ubiquity of Budweiser’s “Whassup?” tagline from the late ’90s. Debuting… Read More
Nissin Cup Noodles packaging unlocks exclusive video game content Nissin’s ongoing collaboration with Square Enix gives the brand an opportunity to capitalize on Final Fantasy’s large global fan base. The long-running series has sold more than 135 million units worldwide, according to the release, pointing to the potential reach of a partnership that aims to deepen existing ties to the noodle brand. Nissin is leveraging… Read More
Pizza Hut sponsors NCAA on-field delivery dash to unlock deal for fans Diehard sports fans love a good rivalry, and Pizza Hut’s pairing of players with big personalities could make the “50 Yard Delivery Dash” another score with fans. Encouraging fans to engage during the event via its social channels helps the brand keep the conversation going around its game-day activities while offering exclusive deals for… Read More
There are a few simple, life-saving reasons why we treat tap water The founders of a company called Live Water, which sells unfiltered, untreated water in glass containers, want customers to believe that tap water is just too “dead.” Founder Mukhande Singh told the The New York Times that those who drink the regulated H2O that comes out of kitchen taps, public water fountains, and garden hoses are ” drinking… Read More