Sports Marketing

What Super Bowl Trolling Teaches Us About Marketing

What Super Bowl Trolling Teaches Us About Marketing

The practice of trolling is being redefined by marketers as a disruptive and effective marketing platform that speaks to a new generation of people who use social media constantly, both young and old. It’s a means of direct and immediate communication and it creates a […]

Gatorade is in need of some refreshment

Gatorade is in need of some refreshment

Gatorade sales have been struggling due to a consumer preference for water and a move away from sugary drinks. A 32-ounce bottle of Gatorade’s tangerine flavor has 52 grams of sugar. At a time where sugar is public enemy number one, this is not helping […]

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With its first Super Bowl ad, Pringles is going big as it expands its “Flavor Stacking” campaign with a celebrity appearance to broaden the campaign’s appeal and reach a much larger audience. In October, Pringles created a “flavor stacking” out-of-home activation pop-up event in New York City’s […]

Pizza Hut sponsors NCAA on-field delivery dash to unlock deal for fans

Pizza Hut sponsors NCAA on-field delivery dash to unlock deal for fans

  Diehard sports fans love a good rivalry, and Pizza Hut’s pairing of players with big personalities could make the “50 Yard Delivery Dash” another score with fans. Encouraging fans to engage during the event via its social channels helps the brand keep the conversation […]