CNBC: Facebook will open Watch to more creators, ramping up YouTube rivalry When Watch launched last year, it was seen as Facebook’s long-awaited answer to YouTube, but with a platform that was different than Google’s in being largely built on TV-like content from publishers and entertainment brands. However, Watch has struggled to win over users, with many views reportedly coming in from the News Feed as opposed… Read More
Facebook ads cost 43% more in Q4 as users spent less time on site CEO Mark Zuckerberg used the conference call with analysts to impress upon the business community how serious it is about changing the News Feed experience in ways that aim to improve people’s well-being and society overall. For marketers, the big takeaway is that it’s getting significantly more expensive to reach Facebook users, with ad prices… Read More
Addicted to your Smartphone? This Formula is Why In September 2007, 75 students walked into a classroom at Stanford. Ten weeks later, they had collectively amassed 16 million users, $1 million dollars in advertising revenue, and a formula that would captivate a generation. The class—colloquially known as “The Facebook Class”—and its instructor, BJ Fogg, became Silicon Valley legends. Graduates went on to work… Read More
Facebook Uses AI to Stop Spammers From Cloaking Their Tracks Facebook says it is intensifying its efforts to control scams and fake news by taking a harder line on “cloaking,” a tactic that bad actors use across the web to avoid detection. “We’ve recently been ramping up our enforcement,” says Rob Leathern, Facebook product management director. “We are making it clear: We don’t tolerate cloaking.”… Read More
Facebook – Everything You Want To Know – April 19, 2012 Tonight I presented an hour long Facebook primer at the Spring Lake District Library in Spring Lake, Michigan. We had a good diverse audience with great questions and interactions. The discussion included topics like: Facebook security Facebook related privacy issues Facebook applications Connecting Facebook with other social networks What you should know about the Facebook… Read More