Tech

Clorox CMO: Voice and e-commerce will grow faster than marketers expect

Clorox CMO: Voice and e-commerce will grow faster than marketers expect

In a Q&A with Marketing Dive, Eric Reynolds dishes on why he’s bullish on a number of digital technology areas other CPGs have either stepped back from or might be considerably underestimating. If one were to sum up The Clorox Company’s marketing outlook in one […]

Change Your Screen to Grayscale to Combat Phone Addiction

Change Your Screen to Grayscale to Combat Phone Addiction

For Former Design Ethicist at Google and founder of the non-profit Time Well Spent Tristan Harris has been making the rounds lately, talking about how technology is engineered to be addictive and hijack our attention. He’s pretty persuasive, comparing the lure of your phone to […]

Addicted to your Smartphone? This Formula is Why

Addicted to your Smartphone? This Formula is Why

In September 2007, 75 students walked into a classroom at Stanford. Ten weeks later, they had collectively amassed 16 million users, $1 million dollars in advertising revenue, and a formula that would captivate a generation. The class—colloquially known as “The Facebook Class”—and its instructor, BJ […]

Good Luck Spending Your KodakCoins – Bloomberg

Good Luck Spending Your KodakCoins – Bloomberg

Hey this is sort of cool: Eastman Kodak Co. is planning to set up an online database for image rights management, run a platform to allow photographers to license their work — like a Spotify for photos (or like a Getty Images for photos?) — and then […]

Semi-Autonomous Tesla Crashes Into Parked Fire Truck on California Freeway

Semi-Autonomous Tesla Crashes Into Parked Fire Truck on California Freeway

Updated | A Tesla Model S travelling at 65 mph in autopilot mode has crashed into a parked fire truck on a California freeway, prompting safety concerns surrounding the electric car maker’s self-driving technology. Investigators from the National Transportation Safety Board are investigating the accident, which took […]

Can Self-Driving Cars Ever Really Be Safe?

Can Self-Driving Cars Ever Really Be Safe?

Analysts estimate that by 2030, self-driving cars and trucks (autonomous vehicles) could account for as much as 60% of U.S. auto sales. That’s great! But autonomous vehicles are basically computers on wheels, and computers crash all the time. Besides that, computers get hacked every day. […]

Hey, Alexa: What’s the Best Voice Strategy for Brands?

Hey, Alexa: What’s the Best Voice Strategy for Brands?

Oren Jacob, CEO of San Francisco-based software company PullString, and his wife used to load up their three kids and go to Costco, filling their car with toilet paper and paper towels. “From the day Alexa moved in, we have not been back,” he says. […]

When AI Fails in Marketing (and What We Learned)

When AI Fails in Marketing (and What We Learned)

Brands big and small are experimenting with artificial intelligence (AI), with varying levels of success. Amazon uses AI to predict what you want to buy; Spotify leverages it to select music for your playlists; and digital assistants like Apple’s Siri are AI tools personified. But […]

Ransomware Attacks Will Be More Devastating and Widespread

Ransomware Attacks Will Be More Devastating and Widespread

An analysis of how unprepared businesses are to fight back against the continued problem of ransomware is featured in the latest edition of the ISMG Security Report. Ed Amoroso, CEO of TAG Cyber and former CISO at AT&T, predicts ransomware attacks will be even more […]

CMS reaffirms its ban on texting physician orders, clarifies patient information exchange

CMS reaffirms its ban on texting physician orders, clarifies patient information exchange

The Centers for Medicare & Medicaid Services clarified its position on texting in a new memo to state surveyors this week, noting that while texting physician orders is still prohibited, exchanging patient information on a secure platform is permitted. The clarification comes weeks after the […]