Walmart has acquired a small virtual reality shop, called Spatialand, to be the centerpiece of VR efforts that the company hopes will someday transform the shopping experience across the company’s different websites and stores. Spatialand makes software tools that let creators transform existing content into immersive, virtual reality experiences. The startup worked with Walmart’s technology… Read More


In 2017, a focus on adult learners was named the Education Dive: Higher Education Obsession of the Year, and for good reason: According to the National Center for Education Statistics, 8.1 million students enrolled in higher education — or more than 40% — in 2015 were 25+ years old. While 2017 saw a lot of… Read More


Google Analytics Training Coming to Grand Haven this Fall

This event is a continuation of the Grand Haven Chamber of Commerce’s February Google Analytics 101 session. Christopher VanOosterhout of Licentia LLC and Muskegon Community College will help students move beyond basic Analytics. Past participation in the Google Analytics 101 class is not required, but attendees should have already established their free Google Analytics account before… Read More


Google Analytics Training Coming to Grand Haven this Fall

Online marketing can be very effective, but when costs are not monitored, they can spiral out of control. Organizations spending time and resources need to know their real return on investment. Participants will learn how to use free and low cost tools to help track their return on investment with real data and not just… Read More


As we collect more data and have more access to data, we can all benefit from tools to help us visualize the data.  Easy access to these types of tools can have its downside.  Users relying only on data visualization can end up making bad data decisions if complicated datasets are oversimplified with “infographics” and… Read More


Join fellow educators from around the state of Michigan at the 2014 TRENDS in Occupational Studies this fall in Traverse City, Michigan.   This particular session is scheduled for Friday, October 17th at 11:15 a.m. I will present on data security issues focusing on college faculty. Both legitimate organizations and unscrupulous criminals have intentions on our data and… Read More


Join me for a free session at the Spring Lake District Library as we discuss Protecting Your Privacy on the Internet.  The session is scheduled for Tuesday, July 29, 2014 at 2:00 p.m. We will give a brief overview of the following points: Privacy risks on the Internet Encryptio Reputation on the Internet Password management Developing… Read More


Join me as I partner with The Chamber of Grand Haven, Spring Lake and Ferrysburg on Feburary 7 & March 7 for a two-part series on SEO for your organization.  The February session will be held at the Loutit District Library and the March session at the office of the Grand Haven, Spring Lake and… Read More


During the month of March I look forward to hosting two sessions specifically designed to help college faculty and staff secure their digital lives.   Similar sessions are available on your campus.  Contact christopher@vanoosterhout.com for details. Session description: As we continue to digitize more and more of our lives we end up leaving digital footprints… Read More


On Wednesday, February 12th I will present to the industry leaders of West Michigan Nursery & Landscape Association. Session description: Social media is surrounded by both hype and well-reasoned justification. While social media “cheerleaders” (often trying to sell you a product or service) tell entrepreneurs their business venture is doomed without social media, cynics can be… Read More