July 23, 2021

Christopher vanOosterhout

eBusiness, Marketing, Social Media, SEO, SEM, Privacy & Data Consulting and Speaking

Amazon ordered to stop luring customers based on misspelled searches for Birkenstock

1 min read

“The German sandal maker filed an injunction, complaining that the online retailer had been using variations on its brand name, such as “Brikenstock”, “Birkenstok”, and “Bierkenstock” on Google’s Adwords.”

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