Hey this is sort of cool: Eastman Kodak Co. is planning to set up an online database for image rights management, run a platform to allow photographers to license their work — like a Spotify for photos (or like a Getty Images for photos?) — and then trawl the internet to find and stop unlicensed uses of those photographs. That seems like a useful business for a post-film photography company to get into. Good work Kodak oh no oh no oh no what is this:
Today Kodak and WENN Digital, in a licensing partnership, announced the launch of the KODAKOne image rights management platform and KODAKCoin, a photo-centric cryptocurrency to empower photographers and agencies to take greater control in image rights management.
Utilizing blockchain technology, the KODAKOne platform will create an encrypted, digital ledger of rights ownership for photographers to register both new and archive work that they can then license within the platform.
“For many in the tech industry, ‘blockchain’ and ‘cryptocurrency’ are hot buzzwords, but for photographers who’ve long struggled to assert control over their work and how it’s used, these buzzwords are the keys to solving what felt like an unsolvable problem,” said Kodak CEO Jeff Clarke.