July 23, 2021

Christopher vanOosterhout

eBusiness, Marketing, Social Media, SEO, SEM, Privacy & Data Consulting and Speaking

Netflix enters e-commerce fray as subscription growth slows

1 min read
Netflix enters e-commerce fray as subscription growth slows

Netflix launched an e-commerce shop that will sell limited-edition merchandise based on its shows and brand, per a blog post . Netflix.shop is available in the U.S. and will roll out to other countries in the coming months. The debut collection includes streetwear and […]Netflix enters e-commerce fray as subscription growth slows

  • Netflix launched an e-commerce shop that will sell limited-edition merchandise based on its shows and brand, per a blog post. Netflix.shop is available in the U.S. and will roll out to other countries in the coming months.
  • The debut collection includes streetwear and action figures based on anime series “Yasuke” and “Eden,” along with apparel and decorative items inspired by “Lupin” made with the Louvre in France. It also includes anime-inspired collectibles from emerging designers, with products based on “Stranger Things” and “The Witcher” to come.
  • While it already offers consumer products through partners like Target, Netflix opening an e-commerce shop will give it greater control over revenue opportunities. The streaming giant reported revenue growth of 24% in the first quarter of 2021, but faced a subscription growth slowdown.

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