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What Super Bowl Trolling Teaches Us About Marketing

What Super Bowl Trolling Teaches Us About Marketing

The practice of trolling is being redefined by marketers as a disruptive and effective marketing platform that speaks to a new generation of people who use social media constantly, both young and old. It’s a means of direct and immediate communication and it creates a much coveted, totally interactive engagement with consumers. It’s also probablyRead more about What Super Bowl Trolling Teaches Us About Marketing[…]

CNBC: Facebook will open Watch to more creators, ramping up YouTube rivalry

CNBC: Facebook will open Watch to more creators, ramping up YouTube rivalry

When Watch launched last year, it was seen as Facebook’s long-awaited answer to YouTube, but with a platform that was different than Google’s in being largely built on TV-like content from publishers and entertainment brands. However, Watch has struggled to win over users, with many views reportedly coming in from the News Feed as opposedRead more about CNBC: Facebook will open Watch to more creators, ramping up YouTube rivalry[…]

Why Nike, Mars and others are taking influencer marketing in-house

Why Nike, Mars and others are taking influencer marketing in-house

Measuring the success and determining the ROI of influencer marketing campaigns have been major challenges for marketers, but investment in the space shows no sign of slowing. Digiday’s report underscores how more major brands like Mars and Nike are trying to get the most of their spend and take stronger control of their strategies byRead more about Why Nike, Mars and others are taking influencer marketing in-house[…]

Facebook ads cost 43% more in Q4 as users spent less time on site

Facebook ads cost 43% more in Q4 as users spent less time on site

CEO Mark Zuckerberg used the conference call with analysts to impress upon the business community how serious it is about changing the News Feed experience in ways that aim to improve people’s well-being and society overall. For marketers, the big takeaway is that it’s getting significantly more expensive to reach Facebook users, with ad pricesRead more about Facebook ads cost 43% more in Q4 as users spent less time on site[…]

Addicted to your Smartphone? This Formula is Why

Addicted to your Smartphone? This Formula is Why

In September 2007, 75 students walked into a classroom at Stanford. Ten weeks later, they had collectively amassed 16 million users, $1 million dollars in advertising revenue, and a formula that would captivate a generation. The class—colloquially known as “The Facebook Class”—and its instructor, BJ Fogg, became Silicon Valley legends. Graduates went on to workRead more about Addicted to your Smartphone? This Formula is Why[…]

Facebook Uses AI to Stop Spammers From Cloaking Their Tracks

Facebook Uses AI to Stop Spammers From Cloaking Their Tracks

Facebook says it is intensifying its efforts to control scams and fake news by taking a harder line on “cloaking,” a tactic that bad actors use across the web to avoid detection. “We’ve recently been ramping up our enforcement,” says Rob Leathern, Facebook product management director. “We are making it clear: We don’t tolerate cloaking.”Read more about Facebook Uses AI to Stop Spammers From Cloaking Their Tracks[…]

“Dilly dilly,” a nonsensical phrase prominently featured in Bud Light’s current advertising campaign, has become a viral meme success for the brand thanks to TV commercials, social media integrations and mentions on shows and live events, The New York Times reported. The phenomenon strongly echoes the ubiquity of Budweiser’s “Whassup?” tagline from the late ’90s. DebutingRead more about […]

JPMorgan, frustrated with YouTube safety, took control of its ads

JPMorgan, frustrated with YouTube safety, took control of its ads

JPMorgan Chase’s chief marketing officer, Kristin Lemkau.Getty/John Lamparski When some brands’ ads ended up next to troubling videos on YouTube last March, JPMorgan Chase responded by pulling its ads from the platform. Dissatisfied with YouTube’s slow response, the bank decided to take matters into its own hands and create an internal tool to make sureRead more about JPMorgan, frustrated with YouTube safety, took control of its ads[…]

Diageo pulls Captain Morgan Snapchat advertising globally as UK bans alcohol ad for appealing to under-18s

Diageo pulls Captain Morgan Snapchat advertising globally as UK bans alcohol ad for appealing to under-18s

Drinks-maker Diageo has removed all of its advertising on Snapchat globally as it looks into how it can avoid potentially targeting people who are under 18 via the image-sharing app. The decision comes as a Snapchat ad for its Captain Morgan rum brand was banned by the U.K.’s Advertising Standards Authority (ASA) for appealing toRead more about Diageo pulls Captain Morgan Snapchat advertising globally as UK bans alcohol ad for appealing to under-18s[…]