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CNBC: Facebook will open Watch to more creators, ramping up YouTube rivalry

CNBC: Facebook will open Watch to more creators, ramping up YouTube rivalry

When Watch launched last year, it was seen as Facebook’s long-awaited answer to YouTube, but with a platform that was different than Google’s in being largely built on TV-like content from publishers and entertainment brands. However, Watch has struggled to win over users, with many views reportedly coming in from the News Feed as opposedRead more about CNBC: Facebook will open Watch to more creators, ramping up YouTube rivalry[…]

Addicted to your Smartphone? This Formula is Why

Addicted to your Smartphone? This Formula is Why

In September 2007, 75 students walked into a classroom at Stanford. Ten weeks later, they had collectively amassed 16 million users, $1 million dollars in advertising revenue, and a formula that would captivate a generation. The class—colloquially known as “The Facebook Class”—and its instructor, BJ Fogg, became Silicon Valley legends. Graduates went on to workRead more about Addicted to your Smartphone? This Formula is Why[…]

“Dilly dilly,” a nonsensical phrase prominently featured in Bud Light’s current advertising campaign, has become a viral meme success for the brand thanks to TV commercials, social media integrations and mentions on shows and live events, The New York Times reported. The phenomenon strongly echoes the ubiquity of Budweiser’s “Whassup?” tagline from the late ’90s. DebutingRead more about […]

JPMorgan, frustrated with YouTube safety, took control of its ads

JPMorgan, frustrated with YouTube safety, took control of its ads

JPMorgan Chase’s chief marketing officer, Kristin Lemkau.Getty/John Lamparski When some brands’ ads ended up next to troubling videos on YouTube last March, JPMorgan Chase responded by pulling its ads from the platform. Dissatisfied with YouTube’s slow response, the bank decided to take matters into its own hands and create an internal tool to make sureRead more about JPMorgan, frustrated with YouTube safety, took control of its ads[…]